LinkedIn Company Pages, LinkedIn Automation + Follow-up
Issue #5
Greetings All!
Following is this week’s issue of Tools of Tech. Thank you for reading! Please feel free to forward this along to friends. Subscribe to have the newsletter sent directly to your inbox each week.
Welcome 👋
A hearty welcome to the new people joining this week.
Let me know what you think of your first issue. Replying helps Google realize it’s not spam.
Now let’s get on with the show. 📰
LinkedIn Turns 20 🖇️
For many, LinkedIn is a bay of calm in the often choppy waters of social media. Owned by Microsoft, the leading social network for Business to Business is nearing (or past) its 20th birthday. (Really?!) As of a year ago it has 830+ million registered members from over 200 countries and territories. (Source)
Its reported that users trust LinkedIn more than any other social network (sure, not the highest bar to clear) and the majority of business decision-makers have a LinkedIn profile. Whether you’ve been on LinkedIn since the beginning or are just now dipping your toe in the water, you may find a few ideas below to amp up your presence.
Add a customized Call to Action (CTA) button to guide and engage your audience (LinkedIn)
The CTA choices are Contact us, Learn more, Register, Sign up, Visit website.
Increase engagement by inviting people to register for a newsletter, sign up for a webinar or visit a landing page.
Succeeding With LinkedIn Company Pages (Social Media Examiner)
Use invitations to grow the number of your followers.
Ask people to ring the bell on your profile or your company page. They’ll get direct notification of about your content.
Run a live event or post a newsletter.
Other Resources
LinkedIn Company Pages: The Ultimate Guide [+ 10 Best Practices] (Hubspot)
10 Useful LinkedIn Features You Might Not Know About (SocialPilot)
LinkedIn Pages Best Practices (LinkedIn)
Automate LinkedIn 🤖
Perhaps Twitter or Instagram are more your jam yet you want to maintain a presence on LinkedIn as well. Using the services of IFTTT (If This Then That), posts on Twitter or Instagram can automatically appear on LinkedIn. (Zapier is another service provider in this realm.)
If tweet, then post to LinkedIn. (IFTTT)
The Ultimate IFTTT Guide: Use the Web's Most Powerful Tool Like a Pro (Make Use Of)
Follow-up 🧐
A few follow-up items on topics in previous issues.
The Ultimate Guide for Taking Full Control of Your Google Business Profile and NMX (Moz)
Outlook vs. Gmail: Which email platform should you use? (Zapier)
Bonus: Zero Inbox Academy (Sanebox)
Why we focus on AI (and to what end) (Google)
What I’m Enjoying 💖
Here’s an item we use every evening in our household - a book light from Amber Light +. I was originally inspired (yes, it took inspiration) to get a book light while listening to a Tim Ferriss podcast with Rabbi Lord Jonathan Sacks. Book light was the rabbi’s answer when asked what favorite purchase have you made under $100. During bedtime reading we can extinguish the overhead light and cuddle into a story. It’s rechargeable and blue light blocking. Win!
Feedback 🤩
Got feedback? Use the Comment button below (or reply to this email). I’d love to hear from you. Which tech tool is your favorite? What do you want more or less of? Other suggestions? Please let me know. Leave a comment with all the juicy details.
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Mission 🧾
To provide valuable, actionable information about tech tools to small business owners, entrepreneurs, and organization leaders. I’ll look for the tastiest morsels of useful news and notes to share while you focus on the success of you, your business, your organization.
Until next time.
Take care and be well,
Rob